Hi, guys.
this is from Videobusiness.com, which is a video industry trade magazine.
Adrian
LATEST DISNEY TREASURES STAY BURIED UNTIL MAY
Studio postpones releases to meet unexpected demand.
By Jennifer Netherby 11/14/2003
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NOV. 14 | Buena Vista Home Entertainment abruptly postponed its third wave of Walt Disney Treasures releases, due Dec. 2 but now rescheduled for a May release.
Studio officials said they were overwhelmed by retail orders for the four scheduled releases--The Chronological Donald, Mickey Mouse in Living Color: Vol. 2, Walt Disney on the Front Lines and Walt Disney's Tomorrowland. They are now due May 18.
Orders were 50% above sales projections made by the studio, which had anticipated a 20% order uptick from 2002.
"At that point we were looking at a situation where we would have to allocate product," BVHE VP of brand marketing Lori MacPherson said.
The studio had begun discussions with retailers for cutbacks before deciding to postpone the release.
Although the studio could replicate enough DVDs to meet demand for the December release, the tin case packaging that all Disney Treasures have been released in could not be reproduced in time, said MacPherson.
"We thought it would really be a good idea to move this release out to order more tins and make enough product to meet demand," she said.
After the delay became public, Internet rumors began circulating that the releases were pushed back because of racism in some of the war shorts from Walt Disney on the Front Lines. That release includes 32 shorts made during World War II, including wartime propaganda films and educational films.
MacPherson disputes that content concerns were an issue, however, saying the discs have already been replicated and will stay the same for the May release.
"If that were true, if we were concerned about that, we would just change the content," she said. "We're not changing the content. The discs are all replicated."