Jeff N Orange Coun
Member
I got this from Clark Howard's website (a consumer/customer advocate). I just wanted to post it up and share.. It reminded me so much of the WDCo of this new century..
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Customer no service costs
Clark gets so many calls from listeners about ?customer no service.? The term is now universal, because more often than not customer service representatives do the opposite of what they are supposed to do. A story in the Financial Times of London talks about how dumb it is for companies to deliver poor customer service. They conducted a study of some of the largest companies and determined that treating customers poorly cost the companies $22 billion a year in extra expenses and lost revenue. The reality is that it costs much more to provide no customer service than it does to provide good customer service. It costs much less to keep a customer than to attract a new customer. And, the best companies romance their workers, who then romance customers because they enjoy what they are doing. Companies get so large they loose touch with their customers. In 75 percent of large companies, there is no direct customer contact at all. Two-thirds don?t even think about what they could do improve customer service. On occasion customers complain and they?re trying to get something for free. But 99 percent of the time, people have valid complaints that need to be addressed.
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Gee I wonder if the "What Would Walt Do?" pins will help the corporate brass to readjust?
Yeah right!
Jeff
sorry if this offends...
and sorry for my absence..(like you guys miss my lies!!) I just miss the email updates.
See ya real soon Mouseketeers
RIP Disneyland Forever.
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Customer no service costs
Clark gets so many calls from listeners about ?customer no service.? The term is now universal, because more often than not customer service representatives do the opposite of what they are supposed to do. A story in the Financial Times of London talks about how dumb it is for companies to deliver poor customer service. They conducted a study of some of the largest companies and determined that treating customers poorly cost the companies $22 billion a year in extra expenses and lost revenue. The reality is that it costs much more to provide no customer service than it does to provide good customer service. It costs much less to keep a customer than to attract a new customer. And, the best companies romance their workers, who then romance customers because they enjoy what they are doing. Companies get so large they loose touch with their customers. In 75 percent of large companies, there is no direct customer contact at all. Two-thirds don?t even think about what they could do improve customer service. On occasion customers complain and they?re trying to get something for free. But 99 percent of the time, people have valid complaints that need to be addressed.
__________
Gee I wonder if the "What Would Walt Do?" pins will help the corporate brass to readjust?
Yeah right!
Jeff
sorry if this offends...
and sorry for my absence..(like you guys miss my lies!!) I just miss the email updates.
See ya real soon Mouseketeers
RIP Disneyland Forever.