Ha ha ha! Yeah, that artwork alone was reason enough to purchase that entire first release of Disney DVDs. If you ask me, I'd say it sounds like some "marketing bozo's" idea to seemingly milk the home theater enthusiast as has been done so many times before, especially if you go back to laserdisc's release history in the US. It's just like many of the special, deluxe, platinum, director's, etc. editions that come out 6 mos. to a year after the rushed bare bones release initially comes out. They know many customers will end up buying both, since you don't know for sure if it will eventually be released in a better presentation or not. So, you buy it to have the movie, maybe after deliberating about it for several months and then weeks later you find an announcement about an upcoming special edition release. Just like Davey says in the Dew commercial: "We got hosed..."
That was my main problem w/ DVD during its first few years. The marketing for a fantastic technology was aimed at the general public of VHS buyers, much to the enthusiast's chagrin. Fortunately, that has changed over the last few years, w/ many of the special editions debuting as the initial release, often a double disc set priced the same as a bare bones release was several years ago. This makes everyone happy. Another great idea is one that Disney has used for Fantasia, Toy Story, A Bug's Life, Tarzan, Dinosaur, Atlantis, & Monsters, Inc. They release both versions at the same time.
News of these so-called "kiddie" releases is kinda disturbing and I hope it's not the start of an industry wide trend. Some studios have been doing it right for several years now, eg. Fox & Disney up to this, while others like Warner Brothers, Universal, & Paramount are just starting to get it.
But I must say that over the last few years, the value of a given DVD purchase has skyrocketed, both in the quality and amount of material presented and in the price structure. I am one pretty happy consumer. I just can't wait for the Indiana Jones series and of course the original Star Wars trilogy. Gee, I hope by the time it's released, there's not another format debuting.
