So a "needle drop" would be using commercial material (like the Frontierland BGM with the movie themes) as opposed to say, the Pirate area at DLRP which is particular to Disney and (presumably) recorded especially for that area?
I was chatting with Sharon Kurland (yes...I know...most people thought we were enemies) and she said "Disney doesn't want to be in the theme park business anymore...they want to be in the landlord business." Why should I go to Florida to eat at the Rainforest Cafe when I can do it at the Menlo Park Mall?
But it's Disney's The Rainforest Cafe! and Disney's House of Blues and Disney's AMC theater and Disney's Planet Hollywood and Disney's Wolfgang Puck's and Disney's Cirque de Soleil and Disney's Virgin Megastore and Disney's McDonalds...so it's worth traveling to Florida.