Advance Marketing for MOUSE TRACKS

This is the official announcement just released by the marketing department at the University Press of Mississippi. To paraphrase a song from THE HAPPIEST MILLIONAIRE, "it won't be long 'til April."

Mouse Tracks
The Story of Walt Disney Records
Tim Hollis and Greg Ehrbar

An appreciative assessment of a wondrous recording studio and all fifty years of its magical output
Around the world there are grandparents, parents, and children who can still sing ditties by Tigger, or Baloo the bear, or the Seven Dwarfs. This staying power and global reach is in large part a testimony to the remarkable talents of performers, songwriters and other creative artists who worked with Walt Disney Records.
Mouse Tracks: The Story of Walt Disney Records chronicles for the first time the fifty-year history of the Disney recording companies launched by Walt Disney and Roy Disney in the mid-1950s, when Disneyland Park, Davy Crockett, and the Mickey Mouse Club were taking the world by storm. The book provides a perspective on all-time Disney favorites and features anecdotes, reminiscences, and biographies of the artists who brought Disney magic to audio.
Authors Tim Hollis and Greg Ehrbar go behind the scenes at the Walt Disney Studios. In the early days Walt Disney and Roy Disney resisted going into the record business before the success of ?The Ballad of Davy Crockett,? ignited the in-house label. Along the way, the book traces the recording adventures of such Disney favorites as Mickey Mouse, Donald Duck, Cinderella, Bambi, Jiminy Cricket, Winnie the Pooh, and even Walt Disney himself. Mouse Tracks reveals the struggles, major successes, and occasional misfires. Included are impressions and details of teen-pop princesses Annette Funicello and Hayley Mills, the Mary Poppins phenomenon, a Disney-style ?British Invasion,? and a low period when sagging sales forced Walt to suggest closing the division down.
Complementing each chapter are brief performer biographies, reproductions of album covers and art, and facsimiles of related promotional material. Mouse Tracks is a collector?s bonanza of information on this little-analyzed side of the Disney empire.

Tim Hollis is an author living in Birmingham, Alabama. Three of his previous books?histories of tourism and children?s television?are published by University Press of Mississippi. Two-time Grammy-nominee Greg Ehrbar is a writer of advertising, books, TV specials, radio shows, CD's and Walt Disney Records Read-Alongs. celebrating 20 years with The Walt Disney Company.

APRIL 2006, 8 x 10 inches, 240 pages, 105 b&w illustrations, introduction, bibliography, appendix, index
ISBN 1-57806-848-7, unjacketed cloth
ISBN 1-57806-849-5, paper
MUS026000 / MUS020000 / MUS004000

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